The Football Saves Lives Campaign, started by Prince William in 2019, uses football’s popularity to support and empower young people in troubled areas. We step in where peace is shaky, helping youth during both immediate disasters and ongoing challenges. Through custom programs and Peace Centres, we focus on building resilience in young communities and maintaining support long after a crisis has passed, thanks to our reliable partners.
This campaign encourages the football world to unite in addressing urgent and persistent crises, aims to strengthen young people, their families, and communities for the long haul, and strives for lasting peace by offering new opportunities and skills to those often overlooked.